INVpack Blog

The most demanded flexible packaging products in India

Written by INVpack | Jan 10, 2024 9:00:00 AM

Vertical flexible packaging has emerged as an essential practice in Indian industry, playing a crucial role in the preservation and presentation of diverse products. 

This innovative method not only optimizes logistical efficiency, but also responds to changing market needs. In this article, we will explore the flexible packaging landscape in India, highlighting its importance and trends that are setting the tone.


What is the flexible packaging landscape in the Indian market? 

The market has witnessed a significant increase in the demand for vertical flexible packaging in India, which is expected to grow at 7% annually in the coming years, according to a report by Mordor Intelligence.

The versatility of this technique has enabled it to be adapted to a wide range of products, from food and pharmaceuticals to personal care and household items. The flexibility and efficiency of vertical packaging has become crucial in a dynamic and competitive business scenario.

Vertical flexible packaging machinery, a growing technology in India 

Vertical flexible packaging technology in India has experienced a boom, supported by the growing need for efficient solutions. Specialized stick pack and sachet packaging machinery has proven to be a key pillar in this evolution. Their ability to adapt to different product sizes and shapes makes them a preferred choice in the Indian market, as they offer greater efficiency - producing large quantities at high speed and thereby saving costs.

A versatile solution for food products in India 

In India's competitive food market, vertical flexible packaging has become a key solution. From snacks to fresh produce, this technique offers unique versatility to suit the specific needs of the food industry. Logistical efficiency and extended shelf life are highlights that have driven its popularity.


The fastest growing vertically packaged pharmaceuticals in India 

In the pharmaceutical sector, product safety and integrity are essential. Flexible vertical packaging provides an effective solution by ensuring protection against contamination and tampering for products such as antibiotics, anti-inflammatories, analgesics... These drugs have seen significant growth in their vertical packaging, ensuring consumer quality and safety.


Functionality and sustainability for personal and home care products in India 

The personal care and home care products market has embraced vertical flexible packaging in India for its functionality and sustainability. The ability to adapt to different packaging shapes and its focus on waste reduction have made this technique increasingly attractive to consumers and manufacturers alike.

We find cosmetics products: creams, lotions, make-up. Personal hygiene: soap, shampoo, toothpaste and even household cleaning products such as detergents and air fresheners and cleaners.

In conclusion, vertical flexible packaging in India has played a revolutionary role, being fundamental for the preservation and efficient presentation of diverse products. In this context, INVpack's SP, PH and MVA ranges of packaging machinery have stood out as essential elements in this evolution. Their adaptability, efficiency and commitment to sustainability have contributed significantly to the success of various industries in India. 

INVpack, through its SP, MVA and PH ranges, not only conforms to today's standards of excellence in flexible packaging, but also anticipates and meets the future demands of an ever-changing market. This state-of-the-art machinery has proven to be a reliable partner for companies looking to optimize processes, ensure quality and move towards more sustainable packaging practices in the Indian supply chain. 

Ultimately, INVpack's SP, MVA and PH ranges represent the culmination of technical innovation in flexible packaging in India, marking a milestone in operational efficiency and excellence in the industry.